E-Surveys - "Common Sense Business Leadership Tools"

How's Your Strategic Marketing and Project Management Team Doing?
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Strategic Marketing Team Survey

"Ready, Fire, Aim"

Do a self check on your organization's strategic marketing & project management teamwork effectiveness. Questions 1 to 22 relate to strategic marketing teamwork. Questions 23 to 33 relate to project management. Questions 34 and 35 can relate to either.

Please select the appropriate company and team before responding to the questions below:

Instructions: Score each question based on the following rating scale:
0=Don't Do or Have1=Poor2=Average
3=Good4=Outstanding

Note: Each question starts with a score of "zero". You can change each question's score by selecting another numbered circle.

1. We have a succinct marketing statement that differentiates our services from other competitors?01234
2. Our marketing statements are understood by everyone in the organization and compliments our organization's visions?01234
3. We have pre-established annual and monthly goals that are measurable, timely and understood by our team?01234
4. We collect information and can factually explain our present and future potential customers' motivations, unmet needs and what products and services they expect from us?01234
5. We know why our competitors succeed with customers?01234
6. We know our industry's future and the external factors and trends that may influence growth, costs, customer satisfaction and profitability?01234
7. We know whom our partners are that help us succeed with our customers?01234
8. We can clearly define our targeted customers?01234
9. We collect information and can factually explain why our strategies and products meet customer expectations?01234
10. Our marketing action plan (manpower, material, advertising, etc) is in place for each category we promote and each category's individual products or services?01234
11. Our marketing action plan considers alternative growth directions and future industry scenarios?01234
12. Updating our marketing plan includes evaluating and stating new methods and standards of quality that provide customers services better than our competition?01234
13. Our team is clear about their role in delivering and measuring how well their products meet customers' expectations? 01234

14. Our team knows what it means for the organization to achieve financial performance, customer satisfaction, innovation and professional development, as well as improving internal processes?01234
15. After periodic marketing reviews, we communicate needed changes throughout our organizational team?01234
16. Marketing personnel easily build rapport with potential prospects or clients? 01234
17. Marketing personnel convey building and growing a prospective customer's business by helping them get their wants and needs met quickly and satisfactorily?01234
18. There exists a current, up-to-date "Sales Interview" system that gets our organization its targeted results?01234
19. Our media campaign - present and future - integrates the various forms of advertising mediums (e-commerce, newsletters, TV, email, direct mail, personal contact, etc.)?01234
20. Sales proposals target decision maker(s) and lead to a purchase decision?01234
21. Included in marketing employees professional development is annual sales training like a day to "sharpen their champion selling skills"? 01234
22. We use creative brainstorming and/or customer focus groups to develop future lines of products and services? 01234


23. Management limits the total number of projects on-going at any one time so that resources are not over committed?01234
24. Conflicts between individual project plans are effectively resolved?01234
25. A new person to the project, especially a project manager, could effectively use the plan to manage the project?01234
26. We measured and evaluated our performance at each step in project?01234
27. Before our project began, the functional, departmental or other area managers of project team members approved in writing the extent of commitment of their staff to the project?01234
28. Our project team held effective and efficient meetings?01234
29. Members of my immediate work group have sufficient training in project management techniques to contribute significantly to the quality and timeliness of the project team?01234
30. Members of the extended project team have sufficient training in project management techniques to contribute significantly to the quality and timeliness of the project team?01234
31. We have adequate time and support for additional training in project management techniques?01234
32. At the close of the project, a systematic audit of the project was conducted?01234
33. The project team reviewed and documented "lessons learned" for reference by other projects?01234

Answer the following questions as concisely as possible. Please limit your responses to one sentence in each box.
34. What are 3 strengths of your strategic enterprise team or project management process and methods?
35. What are 3 weaknesses of your strategic enterprise team or project management process and methods?

Please make sure you are satisfied with EVERY SCORE YOU HAVE SELECTED in questions 1 to 33 BEFORE you SUBMIT the survey!
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